Hey Liam, so tell us what first sparked your interest in being a fashion designer? When I was studying my foundation I guess I just found it the most fun way to express myself, but before that I was always interested in clothes.
Was the fashion industry something you always strived towards being a part of from a young age? Nope.
Ha short and sweet. So in Cilla's words, where d'ya come from... but more specifically where did the art & fashion start? College, went to UCA Rochester for a Foundation, from there I went to Westminster to study fashion design. Whilst at Westminster I interned for a number of small labels and helped my friend Alex Mattsson with his final collection when he was completing his MA. Spending time at the RCA with Alex really helped solidify my decision to apply to the RCA where I completed my MA this year.
Predominately, what is the brand aesthetic behind your label? I think it's almost to early to say what is the brands main aesthetic, partly because it's so new and needs a chance to establish itself and grow before it get categorised and labeled. But I guess the things I notice looking back through all my work is the focus on social symbols, masculinity and confrontation.
Do you have a very specific consumer in mind when designing? And if so, was that consumer derived from people you know or crowds you're a part of? I think it's very fair to say that I often design for myself, my friends, people I know and meet. I've been wearing some pieces and lent some to friends already.
Do you think yours is a brand only really suited to one scene or genre or do you think it has scope for a broader audience base? I think there is definitely a broad scope as we come to an age where people no longer use one genre, scene or political party to present themselves but pick what they like and choose a multitude of codes to present themselves as individuals and produce their own opinions. There is a lot of different references and elements in my work that I feel some people will like and wear for different reasons.
Who would you most love to see wearing your designs? The person walking towards me.
Are there any other brands or designers you would love to collaborate with? I'd love to work with a great number of people and brands, denim companies like Levi's and Edwin would be great, just the idea of going through heritage archives and creating something with my mark on it would be great. One of the t-shirts in this collection was created in collaboration with illustrator Tom Baxter. I like it when these things happen organically and make sense.
Is there a fashion house you can imagine yourself designing for? Houses like Givenchy, Louis Vuitton and Prada would be amazing places to push the boundaries of luxury and work with amazing materials! But again there are brands in fashion and other industries that could be for me just as exciting creatively.
Are you a pretty online savvy guy? Are you as in to all these snazzy apps like vine/instagram/snapchat and all that stuff? I use them and enjoy what they bring to the arena, but it's always the argument of digital vs. analogue, I think they both have their place, definitely in my world. It's like a scanner and a photocopier, too me these are completely separate tools and both have their place in creating image.
What was the initial research process, which inspired the finished collection? It started with a book of images and text, this is something I've always done, a sort of zine that sets out my first ideas. This time I took it a step further with film to help define and pinpoint the idea, documenting Morris dancers and creating my own staged mood film of what I saw in all my references amalgamated.
How have you developed your signature style since you first began studying fashion? If I look through my college and Uni work there are constants within my work, the development comes with being given the skills to realise my ideas, space to experiment with them and the time to reflect and realise my mistakes
Who or what are your personal style influences? Big boss man! WWF superstar!
Does music inspire your work? Yeah, as I research and work I always build a sound track to go with my work, I think its important to build every aspect and then completely submerge yourself in the world you are aiming to present.
How else do you feed your creativity? Exhibitions and reading is always helpful, even if it doesn't directly relate to what I'm doing at that moment, it's about using your senses and constantly exposing them to anything really. I got an idea once from painting a toilet door.
What other emerging young designers do you think are going to be a crucial part of the industry in years to come? My class at RCA, everyone on Fashion East, it's hard to say. It's a tough industry, just gotta create your own path.
Now the MA is over, how you feeling, what's next on the cards? It's an amazing sensation of energy. I don't know what's going to happen really.
Do you think you would you ever feel inclined to do a womenswear collection? It could happen yeah, but it's not something I'm working towards right now.
And come on, we all wanna know, tell us how you lost your tooth...! Ridin' dirty!