Swedish interiors retailer Lagerhaus has launched its online store through a series of collaborations with various different design bloggers.
In order to promote the store to potential online customers, they asked six interior design bloggers to set up a temporary ‘blog-up shop’. They each chose their favourite products from the store, and a special widget was created enabling them to sell the items directly through their sites. In the physical stores stickers were placed on the chosen items, and the bloggers were invited for a series of meet-and-greet sessions with customers.
As consumers increasingly turn to online retail, brands are finding ways to connect the online and physical experiences.